Vogue means fashion. Vogue means elegance. Vogue means woman.
The Hermann Geiger Cultural Foundation, in collaboration with the New York archives of Condé Nast, publisher of all national editions of Vogue and many other renowned fashion magazines, from Vanity Fair to GQ, presents the exhibition Vogue. Woman and Style in the Art of Illustration, curated by Alessandro Schiavetti, Art Director of the Geiger Foundation.
The display covers 120 years of history of Vogue America through a selection of more than 60 covers of this popular magazine. Careful attention will be devoted to the graphic production until the 1940s, which numbers masterpieces by artists such as Georges Lepape, Helen Dryden, Eduardo García Benito and Salvador Dalí. The exhibition will also hint at the change in style brought about by the advent of fashion photography.
Vogue is undoubtedly the world’s most popular women’s magazine. Since the first issue, which was put out way back in 1892, it has been the mirror and showcase of all the best that fashion has offered in the space of over one century. The greatest artists, designers and photographers of our time have worked for this magazine and created absolute, unchallenged works of art. Through the pages of Vogue, we could beautifully retrace the history of 20th-century photography and graphics.
But Vogue is more than this: it has been and still is a lens pointed at the ever-changing society and fashion in America and Europe and the Western world. Vogue has featured all the protagonists and female icons of our time, and if it is true that fashion creates myths, it is also true that great figures create fashions and styles.
The special attention given to the quality of covers is a distinctive feature of Vogue: Condé Montrose Nast, the greatest publisher in Vogue’s history and one of the greatest of all time, had perfectly understood that the cover is the characterizing element of a magazine and, as such, it can guarantee its success or doom it to failure. The creativity and imagination implemented have been boundless.
The exhibition path will be supplemented with video projections and blow-ups of renowned pictures that have come to belong to the history of the magazine and of photography itself.
The exhibition will be open to the public daily, from 4 to 8 p.m., from 22 March to 18 May 2014.